RoadPro® Family of Brands, which is dedicated to bringing the comforts of home on the road, has created a lifestyle loyalty community for professional drivers.

RoadPro Rewards members earn points that can be redeemed for gift cards, music and movie downloads, magazines, and more. Soon to be available will be apparel and charitable donations.

Drivers can earn points by buying select products from the RoadPro Family of Brands and for engaging with RoadPro through such activities as watching product videos and engaging with the brand on social media.      

“RoadPro Rewards will give drivers a chance to join a community that will fuel their passion, empower them with knowledge and enrich their on-the-go lifestyle,” said Charles White, Vice President of Brands and Marketing. “We want drivers to be rewarded for engaging with and learning more about the products, brands and services that are important to their safety, connectedness, comfort and overall productivity while on the road.”

RoadPro Rewards is designed for truckers’ on-the-go lifestyle. Drivers can upload purchase receipts and manage their accounts through their smartphones.

Membership is free. Drivers that register now through April 30 will automatically be entered in a drawing to win 50,000 points (a $500 value).

“We are excited to embark on this journey with truckers, as RoadPro Rewards will give us the chance to interact with drivers on a more personal level and provide them with a more customized brand experience,” added White.

To register and learn more about RoadPro Rewards, go to www.RoadProRewards.com